Geomarketing vs. Sirri: Tasirin Yankin ƙasa akan mai amfani na kowa

Tun lokacin gabatarwa a masana'antun talla, geolocation Ya zama ra'ayin gaye, kasancewar ana ɗaukarsa ɗayan manyan fa'idodi na na'urorin hannu, idan aka kwatanta da PC, a ra'ayin masu talla.

Duk da haka, ana tattauna batun batun sirri, wanda, bisa ga wasu, yana da tasiri ta geolocation kanta. Daga baya, zamu tattauna a takaice a wannan batun.

Amfani da geolocation a cikin wayar hannu

Ofayan damar da tallan wayar hannu yake bayarwa shine masu alama zasu iya amfani da fasahar ƙasa don isa ga masu amfani tare da saƙonni akan lokaci akan na'urorin su. Babban burin shine jawo hankalin kwastomomi ga alama don rufe tallace-tallace. Koyaya, yana da sauƙi don tantance cewa yanayin ƙasa ya yi jinkirin tashi.

Duk da haka, akwai wasu abubuwan da suka amfana da matsayinsu, ƙara yawan bayyane:

• Ƙarin aikace-aikace: A al'ada, bayanin da aka kafa a wurin shi ba wani abu da aka raba tare da sauƙi ko daidaitawa ba.

Inara amfani da aikace-aikacen wayar hannu kuma, ƙari, yawan aikace-aikacen da suke amfani da bayanan wuri don aiki (gidajen abinci na gida ta Taswirar Google, misali), sun sa yawancin masu amfani da su su raba wannan daki-daki.

Yanzu, ya fi sauƙi ga masu amfani don kunna ko kashe raba wuri, wanda galibi sau ɗaya kawai daga nesa. Saukakawa ce wacce ta haifar da ƙididdigar tallan ƙasa da ke haɓaka sosai.

• Geomarketing a hakikanin lokaci: los Kasance-tallace-tallace na zamani sun haifar da ƙarin nau'ikan nau'ikan kaya tare da wasu musayar musayar, a matsayin ƙofar zuwa mafi yawan tallan talla.

Mun gode wa waɗannan dalilai guda biyu (nauyin aikace-aikacen da kuma haɓakawa a ainihin lokacin), yanzu yana yiwuwa a kaddamar da yakin basasa bisa ga geolocation, Babban isa don samun ƙarin tasiri a talla.

Masu amfani yanzu zasu iya karɓar kamfen ɗin talla na sanarwa yayin da suke bincika aikace-aikace.

A geolocation Shin shafi sirrin?

Mutane, a yau, suna amfani da sababbin kayan aikin da zasu iya nuna wuraren su, kuma, ƙari, za su iya ɗaukar hotuna, a ainihin lokacin, abin da suke aikatawa, tunani da / ko bukata. Duk da haka, kuma a cikin ra'ayi na wasu, haɗin gwiwar yana jawo alfarmar dama ga tsare sirri, wanda ake kira "hakkin dama".

Tabbas, akwai aikace-aikace, kamar su Google Earth, Wannan kawai shine jagora kuma, ba dole ba ne, ya mamaye shi.

A kowane hali, muhawara ta ci gaba da la'akari da haɗin gwiwar da kuma iyawar da zai iya cutar da masu amfani, kamar yadda suke fuskantar sirrin su, bisa ga sakamakon wasu karatun da suka nuna damuwa game da rashin jin dadin su. ya ce bayanin sirri.

Sakamakon wasu bincike, ya nuna cewa fiye da rabin mutane tare da na'urori masu hannu tare da geolocation, suna damuwa da asarar sirri, saboda amfani da ayyukan raba wurin su.

A lokacin daya daga cikin nazarin, musamman abin da Kamfanin tsaro na yanar gizo Webroot ya gudanar, 1.500 masu amfani da na'urorin da suka hada da 624 mutane a Birtaniya.

Yanayin haɗari na geolocation

Ofaya daga cikin yanayin da ke nuna tasirin aikace-aikacen ga masu amfani shine duk lokacin da suke bayyana wurin su, abin da suke yi, abin da suka siya kuma, kusan, suna sanar da cewa suna ATM suna cire kuɗi, kodayake ba zasu a rasa wanda yayi.

Amma bisa ga masana, ba game da shirye-shiryen ko hardware ba, amma game da masu amfani da kansu, tun da yake su ne wadanda dole ne su fahimci bayanan da suka bayar a can da kuma tasirin da zasu iya yi a rayuwarsu.

Kuma wannan bai faru ba kawai geolocation amma, kuma, tare da wasu hanyoyi da suke ba da damar yin amfani da bayanai, wanda ya kamata ya zama na sirri da m. Kamar dai yadda ya ɗauki kuma har yanzu yana ci gaba da ilimin ilimi ga amfani da Facebook, haka kuma zai iya kasancewa tare da tsarin wannan wuri.

Wannan shine ainihin damuwa yanzu, kamar yadda mutane da yawa basu san abin da waɗannan aiyukan ke bayarwa ba, yawancin mutane sun san cewa an hotunan hotunan da suke ɗauka, kamar sabon gidan, tare da komai da adireshinsa.

Duk abin ya rage zuwa wannan, kafin ya bayyana duk abin da aka aikata, abin da ke da muhimmanci shi ne tsaron kowane mutum (mai amfani da geolocation), don kaucewa yanayin da za a iya kaucewa, gaske. Zai yiwu, to, don kare tsaro ta hanyar kare tsare sirri.