Geomarketing vs. Privacy: Impact da na kowa mai amfani Geolocation

Tun lokacin gabatarwa a masana'antun talla, geolocation shi ya zama ra'ayi mai ban sha'awa, wanda ake ganin yana daya daga cikin manyan abubuwan da ke amfani da na'urorin hannu, idan aka kwatanta da PCs, a ra'ayi na masu tallata.

Duk da haka, ana tattauna batun batun sirri, wanda, bisa ga wasu, yana da tasiri ta geolocation kanta. Daga baya, zamu tattauna a takaice a wannan batun.

Amfani da geolocation a cikin wayar hannu

GeomarketingƊaya daga cikin damar da aka samo ta tallace-tallace ta wayar tarho shine cewa ƙirar fasaha za su iya amfani da fasaha ta geolocation don isa ga masu amfani da saƙonni na dace game da na'urorin su. Babban manufar shine don jawo hankalin abokan ciniki zuwa alama don rufe tallace-tallace. Duk da haka, yana da kyau a faɗi cewa haɗin gwiwar yana jinkirin kashe.

Duk da haka, akwai wasu abubuwan da suka amfana da matsayinsu, ƙara yawan bayyane:

  • Ƙarin aikace-aikace: A al'ada, bayanin da aka kafa a wurin shi ba wani abu da aka raba tare da sauƙi ko daidaitawa ba.

Ƙara yawan yin amfani da aikace-aikace na hannu, kuma, ƙari, ƙãra yawan adadin ayyukan da ke amfani da bayanin wuri don sarrafawa (gidajen gidajen gida ta hanyar Taswirar Google, misali), sun sa yawancin masu amfani da su su raba wannan daki-daki.

Yanzu, yana da sauƙi ga masu amfani don kunna ko kashe aikin raba wuri, wanda shine sau da yawa tare da danna guda. Yana da saukakawa wanda ya haifar da kundin tallace-tallace na geolocated girma.

  • Geomarketing a hakikanin lokaci: los Kasance-tallace-tallace na zamani sun haifar da ƙarin nau'ikan nau'ikan kaya tare da wasu musayar musayar, a matsayin ƙofar zuwa mafi yawan tallan talla.

Mun gode wa waɗannan dalilai guda biyu (nauyin aikace-aikacen da kuma haɓakawa a ainihin lokacin), yanzu yana yiwuwa a kaddamar da yakin basasa bisa ga geolocation, Babban isa don samun ƙarin tasiri a talla.

Masu amfani za su iya karɓar, a fili, tallace-tallacen tallace-tallace da suke la'akari da wurin su, yayin da suke binciken ta hanyar aikace-aikace.

A geolocation Shin shafi sirrin?

Mutane, a yau, suna amfani da sababbin kayan aikin da zasu iya nuna wuraren su, kuma, ƙari, za su iya ɗaukar hotuna, a ainihin lokacin, abin da suke aikatawa, tunani da / ko bukata. Duk da haka, kuma a cikin ra'ayi na wasu, haɗin gwiwar yana jawo alfarmar dama ga tsare sirri, wanda ake kira "hakkin dama".

Tabbas, akwai aikace-aikace, kamar su Google Earth, Wannan kawai shine jagora kuma, ba dole ba ne, ya mamaye shi.

A kowane hali, muhawara ta ci gaba da la'akari da haɗin gwiwar da kuma iyawar da zai iya cutar da masu amfani, kamar yadda suke fuskantar sirrin su, bisa ga sakamakon wasu karatun da suka nuna damuwa game da rashin jin dadin su. ya ce bayanin sirri.

Sakamakon wasu bincike, ya nuna cewa fiye da rabin mutane tare da na'urori masu hannu tare da geolocation, suna damu game da asarar sirrin sirri, ta hanyar yin amfani da ayyuka na musayar wurin su.

A lokacin daya daga cikin nazarin, musamman abin da Kamfanin tsaro na yanar gizo Webroot ya gudanar, 1.500 masu amfani da na'urorin da suka hada da 624 mutane a Birtaniya.

Yanayin haɗari na geolocation

GeomarketingƊaya daga cikin abubuwan da ke nuna tasirin wannan aikace-aikacen a kan masu amfani, shine duk lokacin da suke nuna wurin su, abin da suke aikatawa, abin da suka saya kuma, kusan, sun sanar da cewa suna cikin mai karɓar kudi, ko da yake akwai waɗanda suke yin hakan

Amma bisa ga masana, ba game da shirye-shiryen ko hardware ba, amma game da masu amfani da kansu, tun da yake su ne wadanda dole ne su fahimci bayanan da suka bayar a can da kuma tasirin da zasu iya yi a rayuwarsu.

Kuma wannan bai faru ba kawai geolocation amma, kuma, tare da wasu hanyoyi da suke ba da damar yin amfani da bayanai, wanda ya kamata ya zama na sirri da m. Kamar dai yadda ya ɗauki kuma har yanzu yana ci gaba da ilimin ilimi ga amfani da Facebook, haka kuma zai iya kasancewa tare da tsarin wannan wuri.

Wannan shine ainihin damuwa yanzu, kamar yadda mutane da yawa basu san abin da waɗannan aiyukan ke bayarwa ba, yawancin mutane sun san cewa an hotunan hotunan da suke ɗauka, kamar sabon gidan, tare da komai da adireshinsa.

Duk abin ya rage zuwa wannan, kafin ya bayyana duk abin da aka aikata, abin da ke da muhimmanci shi ne tsaron kowane mutum (mai amfani da geolocation), don kaucewa yanayin da za a iya kaucewa, gaske. Zai yiwu, to, don kare tsaro ta hanyar kare tsare sirri.

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